"Consumers' Need for Uniqueness and the Influence of Persuasive Strategies ..."

Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva (2018)

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DOI: 10.1007/978-3-319-78978-1_23

access: closed

type: Conference or Workshop Paper

metadata version: 2019-09-16

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Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva:
Consumers' Need for Uniqueness and the Influence of Persuasive Strategies in E-commerce. PERSUASIVE 2018: 279-284

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