"Factors That Influence the Effectiveness of Mobile Advertising: The Case ..."

Dimitris Drossos, George M. Giaglis (2005)

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DOI: 10.1007/11573036_26

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-14

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Dimitris Drossos, George M. Giaglis:
Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS. Panhellenic Conference on Informatics 2005: 278-285

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