"Unravelling the Impact of Chatbot Anthropomorphism on Purchase Behavior: A ..."

Ruitao Zhang, Nan Wang (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-07-19

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Ruitao Zhang, Nan Wang:
Unravelling the Impact of Chatbot Anthropomorphism on Purchase Behavior: A Perspective of Halo Effect and Task-Technology Fit. PACIS 2023: 166

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