"How Social Media Influencers Personalize Their Livestreams: The Role of ..."

Yao Wu, Zekai Huang, Chenyu Xie (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-07-19

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Yao Wu, Zekai Huang, Chenyu Xie:
How Social Media Influencers Personalize Their Livestreams: The Role of Nonverbal Communication Behavior in Online Personalized Marketing. PACIS 2023: 153

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