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"Media Strategy vs. Content Strategy in Online Advertising: Exploring the ..."
Kai Wang, Eric T. G. Wang, Cheng-Kiang Farn (2007)
- Kai Wang, Eric T. G. Wang, Cheng-Kiang Farn:
Media Strategy vs. Content Strategy in Online Advertising: Exploring the Influence of Consumers' Goal-Directedness for Web Navigation. PACIS 2007: 101
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