"Altruism or Benefit seeking? Examining the effects of Personal ..."

Kai Wang et al. (2014)

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type: Conference or Workshop Paper

metadata version: 2020-11-11

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Kai Wang, Jeffrey C. F. Tai, Lun-Tung Liu, Yih-Ping Cheng:
Altruism or Benefit seeking? Examining the effects of Personal Characteristics and Behavioral Beliefs on Online Shopper's attitude and Intention to be an Online Group Buying initiator. PACIS 2014: 104

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