"Effects of Microblogging and Third-Party Word of Mouth on Product Sales: ..."

Tong Sun, Tingting Song, Jinghua Huang (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2014-11-25

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Tong Sun, Tingting Song, Jinghua Huang:
Effects of Microblogging and Third-Party Word of Mouth on Product Sales: Empirical Study Based on Movie Box Office Revenue. PACIS 2014: 85

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