"Understanding User Ad Click-Through Intention in the Mobile Social ..."

Zhen Shao et al. (2020)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2020-06-10

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  - conf/pacis/ShaoCJZ20
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Zhen Shao, Kuanchin Chen, Zhiwen Jiang, Lin Zhang:
Understanding User Ad Click-Through Intention in the Mobile Social Platform: A Lens of Trust Transfer. PACIS 2020: 236

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