"Disentangling the Impact of Bidding Price on Click-through Rate and ..."

Ping Qiu et al. (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-07-25

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  dblp key:
  - conf/pacis/QiuCCKS23
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  - https://dblp.org/rec/conf/pacis/QiuCCKS23
Ping Qiu, Zhao Cai, Hing Kai Chan, Xiangtianrui Kong, Ye Shi:
Disentangling the Impact of Bidding Price on Click-through Rate and Product Sales in E-commerce Search Advertising. PACIS 2023: 125

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