"Increase the Effectiveness of Online Distracting Advertisement: Examining ..."

Xixian Peng et al. (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2020-06-10

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  - conf/pacis/PengYWT19
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Xixian Peng, Xuhong Ye, Tingting Weng, Hock-Hai Teo:
Increase the Effectiveness of Online Distracting Advertisement: Examining the Effects of Location-based Personalization with Eye Tracking Technology. PACIS 2019: 106

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