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"Predicting the Effects of Product Description on Purchase Intentions in ..."
Jian Mou, Wenlong Zhu, Morad Benyoucef (2019)
- Jian Mou, Wenlong Zhu, Morad Benyoucef:
Predicting the Effects of Product Description on Purchase Intentions in Cross-border E-commerce: An Integration of Involvement Theory and Commitment-involvement Theory. PACIS 2019: 25
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