"Merchandising the Intangibles: Unraveling the Benefits of Visualizing ..."

Xiaohui Liu et al. (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-04-27

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Xiaohui Liu, Yijing Li, Eric Tze Kuan Lim, Hefu Liu, Yong Liu, Chee-Wee Tan:
Merchandising the Intangibles: Unraveling the Benefits of Visualizing Consumption Experience in Service E-Tailing. PACIS 2019: 88

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