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"Electronic Word-Of-Mouth Contribution Continuance in Online Opinion ..."
Xiaoling Jin et al. (2010)
- Xiaoling Jin, Li Xiang, Matthew K. O. Lee, Christy M. K. Cheung, Zhongyun Zhou, Ding-Tao Zhao:
Electronic Word-Of-Mouth Contribution Continuance in Online Opinion Platforms: The Role of Multiple Commitments. PACIS 2010: 149
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