"Enhancing the influence of pop-up advertisements on advertising effects ..."

Chiung-Wen Hsu, Jen-Ruei Fu (2018)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-07

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/pacis/HsuF18
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/pacis/HsuF18
Chiung-Wen Hsu, Jen-Ruei Fu:
Enhancing the influence of pop-up advertisements on advertising effects from the perspective of personalization and placement. PACIS 2018: 139

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.