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"Effects of Music Types on Online Shoppers' Purchasing Intention and Level ..."
Pei-Hsuan Hsieh, Wen-Jiun Ching (2021)
- Pei-Hsuan Hsieh, Wen-Jiun Ching:
Effects of Music Types on Online Shoppers' Purchasing Intention and Level of Perceived Risk - An fMRI Study. PACIS 2021: 165
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