"Assessing the Alignment Between IT/IS and Marketing: An Exploratory Study."

Val A. Hooper, Sid L. Huff, Peter C. Thirkell (2004)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2012-03-03

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Val A. Hooper, Sid L. Huff, Peter C. Thirkell:
Assessing the Alignment Between IT/IS and Marketing: An Exploratory Study. PACIS 2004: 59

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