"Enterprise Microblog as a New Marketing Strattegy for Companies: ..."

Hong Zhang et al. (2013)

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type: Conference or Workshop Paper

metadata version: 2014-07-04

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Hong Zhang, Kem Z. K. Zhang, Matthew K. O. Lee, Feng Feng:
Enterprise Microblog as a New Marketing Strattegy for Companies: Enterprise Microblog Commitment and Brand Loyalty. PACIS 2013: 74

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