"Consumer Attitudes towards Firms that Monetize Personal Information: A ..."

Sebastian Hermes et al. (2020)

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type: Conference or Workshop Paper

metadata version: 2024-03-08

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Sebastian Hermes, Eric K. Clemons, David Wittenzellner, Andreas Hein, Markus Böhm, Helmut Krcmar:
Consumer Attitudes towards Firms that Monetize Personal Information: A Cluster Analysis and Regulatory Implications. PACIS 2020: 29

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