"Customer Engagement on Social Media: Effects of Topic Relevance and User ..."

Wenjie Fan, Wei Fan, Yanqing Lin (2021)

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type: Conference or Workshop Paper

metadata version: 2024-06-17

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Wenjie Fan, Wei Fan, Yanqing Lin:
Customer Engagement on Social Media: Effects of Topic Relevance and User Popularity on Managerial Response. PACIS 2021: 93

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