"Negative influence of advertisement on Instagram: the moderating effect of ..."

Fei-Fei Cheng, Chin-Shan Wu, Yuan-Tse Chang (2019)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2020-06-10

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  - conf/pacis/ChengWC19
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Fei-Fei Cheng, Chin-Shan Wu, Yuan-Tse Chang:
Negative influence of advertisement on Instagram: the moderating effect of promotion. PACIS 2019: 73

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