"The Effects of Value Creation Practices on Online Brand Community ..."

Yuting Chen, Xin Xu, Eric Ngai (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2021-12-16

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Yuting Chen, Xin Xu, Eric Ngai:
The Effects of Value Creation Practices on Online Brand Community Participation and Customer Relationship Performance. PACIS 2018: 176

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