"Impact of the Match-up between Live Streaming Styles and Product Types on ..."

Yabin Cai et al. (2022)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2024-08-15

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  dblp key:
  - conf/pacis/CaiBLYC22
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  - https://dblp.org/rec/conf/pacis/CaiBLYC22
Yabin Cai, Xueqi Bao, Yan Li, Jie (Joseph) Yu, Xi Chen:
Impact of the Match-up between Live Streaming Styles and Product Types on Consumers' Purchase Intention. PACIS 2022: 238

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