"System Generated Recommendation Vs Consumer Generated Recommendation: A ..."

Muhammad Ashraf, Ainin Sulaiman, Isma Ismawati (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2017-09-15

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Muhammad Ashraf, Ainin Sulaiman, Isma Ismawati:
System Generated Recommendation Vs Consumer Generated Recommendation: A Differential Effect on Consumers Beliefs and Behavior in e-Commerce Transactions. PACIS 2017: 108

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