"Creating a Customer Journey for Immersive Virtual Reality Shopping ..."

Aysu Erensoy et al. (2023)

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DOI: 10.1145/3638380.3638383

access: closed

type: Conference or Workshop Paper

metadata version: 2024-05-17

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Aysu Erensoy, Anuradha Mathrani, Alexander Schnack, Jonathan Elms, Nilufar Baghaei:
Creating a Customer Journey for Immersive Virtual Reality Shopping Environments: Investigating Customer Touchpoints and Purchase Phases. OZCHI 2023: 294-305

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