"Die Schätzung von Markentreue, Nichtkäuferanteil und ..."

Heribert Reisinger, Udo Wagner, Matthias Schuster (2002)

> Home

Details and statistics

DOI: 10.1007/978-3-642-55537-4_20

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-19

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/or/ReisingerWS02
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/or/ReisingerWS02
Heribert Reisinger, Udo Wagner, Matthias Schuster:
Die Schätzung von Markentreue, Nichtkäuferanteil und Marktpotenzial aus Handelspaneldaten. OR 2002: 127-132

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.