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"A Decision-Analytic Approach to Blue-Ocean Strategy Development."
Matthias G. Raith, Thorsten Staak, Helge M. Wilker (2007)
- Matthias G. Raith, Thorsten Staak, Helge M. Wilker:
A Decision-Analytic Approach to Blue-Ocean Strategy Development. OR 2007: 225-229
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