"A Proposed Nonlinear Programming Optimization Model for Optimal Budget Mix ..."

Zakaria Yahia, Mostafa ElBolok (2024)

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DOI: 10.1109/NILES63360.2024.10753162

access: closed

type: Conference or Workshop Paper

metadata version: 2024-12-02

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Zakaria Yahia, Mostafa ElBolok:
A Proposed Nonlinear Programming Optimization Model for Optimal Budget Mix of Digital Marketing Campaigns. NILES 2024: 228-232

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