"Impact of the Mobile Operating System on Smartphone Buying Decisions: A ..."

Stephan Böhm, Fabian Adam, Wendy Colleen Farrell (2015)

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DOI: 10.1007/978-3-319-23144-0_18

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-21

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Stephan Böhm, Fabian Adam, Wendy Colleen Farrell:
Impact of the Mobile Operating System on Smartphone Buying Decisions: A Conjoint-Based Empirical Analysis. MobiWIS 2015: 198-210

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