"Exploring the Concept of Mobile Viral Marketing through Case Study Research."

Dietmar G. Wiedemann (2007)

> Home

Details and statistics

DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2023-07-04

- view
  - electronic edition @ gi.de (open access)
  - electronic edition @ emis.de
- export record
  dblp key:
  - conf/mms/Wiedemann07
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/mms/Wiedemann07
Dietmar G. Wiedemann:
Exploring the Concept of Mobile Viral Marketing through Case Study Research. MMS 2007: 49-60

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.