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"Wie funktioniert Mobile Viral Marketing? Eine Data-Mining-Analyse des ..."

Andreas Krisor, Wolfgang Palka, Dietmar G. Wiedemann (2010)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2023-07-04

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  dblp key:
  - conf/mms/KrisorPW10
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  - https://dblp.org/rec/conf/mms/KrisorPW10
Andreas Krisor, Wolfgang Palka, Dietmar G. Wiedemann:
Wie funktioniert Mobile Viral Marketing? Eine Data-Mining-Analyse des Empfehlungsverhaltens bei mobilen Diensten. MMS 2010: 111-124

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