"Research on the Influence of Agricultural Products Brand Story on ..."

Jia Wei (2023)

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DOI: 10.3233/FAIA230187

access: closed

type: Conference or Workshop Paper

metadata version: 2023-10-17

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Jia Wei:
Research on the Influence of Agricultural Products Brand Story on Consumers' Purchase Intention Under the Background of Social New Retail. MMBD 2023: 219-226

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