"On the Assumptions of True Lift Models for Churn Prevention."

Frank Oechsle, Thomas Setzer, Sebastian M. Blanc (2016)

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type: Conference or Workshop Paper

metadata version: 2024-05-29

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Frank Oechsle, Thomas Setzer, Sebastian M. Blanc:
On the Assumptions of True Lift Models for Churn Prevention. MKWI 2016: 1233-1244

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