"An IS Perspective on Omni-Channel Management along the Customer Journey: ..."

Markus Heuchert et al. (2018)

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type: Conference or Workshop Paper

metadata version: 2024-05-29

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Markus Heuchert, Benjamin Barann, Ann-Kristin Cordes, Jörg Becker:
An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept. MKWI 2018: 435-446

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