"Towards an Omni-Channel Framework for SME Sales and Service in the B2B ..."

Robert Heidekrüger et al. (2018)

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type: Conference or Workshop Paper

metadata version: 2024-05-29

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  - https://dblp.org/rec/conf/mkwi/HeidekrugerHC018
Robert Heidekrüger, Markus Heuchert, Nico Clever, Jörg Becker:
Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry. MKWI 2018: 386-397

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