"Perceived Usefulness of Word-of-Mouth: An Analysis of Sentimentality in ..."

Chih-Chien Wang, Ming-Zhe Li, Yolande Yun-Hsiou Yang (2015)

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DOI: 10.1007/978-3-662-48319-0_37

access: closed

type: Conference or Workshop Paper

metadata version: 2019-10-19

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Chih-Chien Wang, Ming-Zhe Li, Yolande Yun-Hsiou Yang:
Perceived Usefulness of Word-of-Mouth: An Analysis of Sentimentality in Product Reviews. MISNC 2015: 448-459

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