"Negativity Bias Effect in Helpfulness Perception of Word-of-Mouths: the ..."

Chih-Chien Wang et al. (2015)

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DOI: 10.1007/978-3-662-48319-0_35

access: closed

type: Conference or Workshop Paper

metadata version: 2019-10-19

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  - conf/misnc/WangCCY15
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Chih-Chien Wang, Feng-Sha Chou, Chiao-Chieh Chen, Yann-Jy Yang:
Negativity Bias Effect in Helpfulness Perception of Word-of-Mouths: the Influence of Concreteness and Emotion. MISNC 2015: 425-436

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