"The Antecedents of Brand Loyalty Building in Fan Page of Facebook."

Guan-Lin Chen et al. (2017)

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DOI: 10.1145/3092090.3092126

access: closed

type: Conference or Workshop Paper

metadata version: 2022-03-21

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Guan-Lin Chen, Shu-Chen Yang, Rui-Min Chang, Tzu-Ling Lee:
The Antecedents of Brand Loyalty Building in Fan Page of Facebook. MISNC 2017: 20:1-20:9

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