"Does Mass Customization Increase Corporate Success? An Empirical ..."

Stefan Grasmugg, Detlef Schoder (2003)

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type: Conference or Workshop Paper

metadata version: 2023-06-02

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Stefan Grasmugg, Detlef Schoder:
Does Mass Customization Increase Corporate Success? An Empirical Investigation. MCPC 2003: 3:1-3:25

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