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"Lean Service Innovation: "Digital Driving Experience" für TomTom ..."
Steffen Wüst, Oliver Endemann, Oliver Gerstheimer (2016)
- Steffen Wüst, Oliver Endemann, Oliver Gerstheimer:
Lean Service Innovation: "Digital Driving Experience" für TomTom Telematics - Einblicke und kritische Reflexion eines umfassenden Lean Startup Projekts von der Business Idee über die App und das Packaging bis zum internationalen Markt Launch. UP 2016
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