"Hedonische Qualität und Markeninvolvement am Beispiel des ..."

Jana Löffler, Knut Polkehn (2006)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-12-08

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Jana Löffler, Knut Polkehn:
Hedonische Qualität und Markeninvolvement am Beispiel des Internetauftrittes eines Radiosenders. UP 2006: 150-156

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