"User Narratives in Experience Design for a B2B Customer Journey Mapping."

Thomas Ludwig et al. (2017)

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DOI: 10.18420/MUC2017-MCI-0108

access: closed

type: Conference or Workshop Paper

metadata version: 2022-09-29

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Thomas Ludwig, Xiaoyu Wang, Christoph Kotthaus, Simon Harhues, Volkmar Pipek:
User Narratives in Experience Design for a B2B Customer Journey Mapping. MuC 2017: 193-202

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