"Individualisierung von Computerwerbemitteln im Rahmen eines kooperativen ..."

M. Broßmann (1980)

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DOI: 10.1007/978-3-642-67953-7_12

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-17

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  - conf/marketing/Brossmann80
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M. Broßmann:
Individualisierung von Computerwerbemitteln im Rahmen eines kooperativen Direct Marketings zwischen Hersteller und Handel (Dealer-Identified-Direct-Marketing). Datenverarbeitung im Marketing 1980: 251-279

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