"What Attracts People's Attention in Banner Advertisements? A Study on ..."

Kendrick Mikhael F. Pua et al. (2021)

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DOI: 10.1109/M2VIP49856.2021.9665153

access: closed

type: Conference or Workshop Paper

metadata version: 2022-01-11

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Kendrick Mikhael F. Pua, Josh Darren W. Ang Ngo Ching, Gian Brennan B. Betonio, Macario O. Cordel:
What Attracts People's Attention in Banner Advertisements? A Study on Banner Advertisements using a Human Attention Model. M2VIP 2021: 211-216

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