"A Study on the Effects of Online Brand Community Identity on the ..."

Hyung-Shik Jung, Youngshim Kim, Yu-Rim Kook (2009)

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DOI: 10.1007/978-3-642-01665-3_52

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-21

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Hyung-Shik Jung, Youngshim Kim, Yu-Rim Kook:
A Study on the Effects of Online Brand Community Identity on the Characteristics of Community Activity and Behavioral Responses. KES-AMSTA 2009: 523-533

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