"A Method for the Construction of Customer Behavioral Modeling Knowledge ..."

Takumi Ozawa, Akiyuki Sekiguchi, Kazuhiko Tsuda (2017)

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DOI: 10.1016/J.PROCS.2017.08.027

access: closed

type: Conference or Workshop Paper

metadata version: 2017-09-21

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Takumi Ozawa, Akiyuki Sekiguchi, Kazuhiko Tsuda:
A Method for the Construction of Customer Behavioral Modeling Knowledge for B2B Event Marketing Strategy. KES 2017: 1353-1360

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