"Influence of different cause-related marketing (CRM) strategies on ..."

Aleksandra Furman, Dominika Maison (2020)

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DOI: 10.1016/J.PROCS.2020.09.205

access: closed

type: Conference or Workshop Paper

metadata version: 2020-11-05

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Aleksandra Furman, Dominika Maison:
Influence of different cause-related marketing (CRM) strategies on consumer decision making. KES 2020: 2979-2988

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