"The use of neurophysiological measures in studying social advertising ..."

Anna Borawska, Malgorzata Latuszynska (2020)

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DOI: 10.1016/J.PROCS.2020.09.327

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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Anna Borawska, Malgorzata Latuszynska:
The use of neurophysiological measures in studying social advertising effectiveness. KES 2020: 2487-2496

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