"Decision Focused Causal Learning for Direct Counterfactual Marketing ..."

Hao Zhou et al. (2024)

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DOI: 10.1145/3637528.3672353

access: closed

type: Conference or Workshop Paper

metadata version: 2024-09-10

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Hao Zhou, Rongxiao Huang, Shaoming Li, Guibin Jiang, Jiaqi Zheng, Bing Cheng, Wei Lin:
Decision Focused Causal Learning for Direct Counterfactual Marketing Optimization. KDD 2024: 6368-6379

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