"An empirical study of reserve price optimisation in real-time bidding."

Shuai Yuan et al. (2014)

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DOI: 10.1145/2623330.2623357

access: closed

type: Conference or Workshop Paper

metadata version: 2022-01-31

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  - conf/kdd/YuanWCMS14
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Shuai Yuan, Jun Wang, Bowei Chen, Peter Mason, Sam Seljan:
An empirical study of reserve price optimisation in real-time bidding. KDD 2014: 1897-1906

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