"Predicting bounce rates in sponsored search advertisements."

D. Sculley et al. (2009)

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DOI: 10.1145/1557019.1557161

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  - conf/kdd/SculleyMBB09
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D. Sculley, Robert G. Malkin, Sugato Basu, Roberto J. Bayardo:
Predicting bounce rates in sponsored search advertisements. KDD 2009: 1325-1334

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